Directing my first commercial: Love Energy is a smart phone application, created to simply 'poke' someone you think about. It's a simple way to just tell people you are thinking about them without having the necessity to send an actual message, faster, easier, and in a sense more powerful. The app developers contacted me after viewing some of my videos on youtube, they enjoyed my creativity so they hired me to do their app video, commercial. This was the first time working for a client, it was exciting for once to have a budget and be able to have more resources, yet managing a budget, paying actors, flights, material became a challenge.

 

We shot various scenes in Switzerland in different location, and one scene in London, to give that extra international look and feeling. The concept was to have people in their daily lives taking a moment to connect to one another, and parallel to that have the main scene be a person climbing up a mountain reaching the top at the end of the video.