Directing my inaugural commercial for "Love Energy," a smartphone application designed to effortlessly convey thoughts to loved ones without the need for traditional messaging, was a landmark moment in my career. This innovative app allows users to 'poke' someone with a simple, yet profound gesture of thinking about them. The developers, drawn to my creative flair showcased in my YouTube videos, entrusted me with crafting their promotional video.

​

This project marked my first venture into client-driven work, offering the thrilling opportunity to operate with a budget, thereby expanding the scope of available resources. However, navigating the financial aspects—allocating funds for actor fees, travel expenses, and materials—presented a unique set of challenges.

Filming took place across various Swiss locales and London, enhancing the commercial with a global ambiance. The narrative strategy was to depict individuals from diverse walks of life pausing to connect with others, interwoven with a climactic scene of an individual summiting a mountain. This visual metaphor aimed to encapsulate the essence of the app: reaching out and connecting, no matter the distance.